In a move towards setting itself apart from its competitors , Cleartrip has launched Small World. Small World is a travel search tool which claims to cover 3.2 million places on Earth.
Possibly the most interesting aspect of this search tool is that it combines searching with booking travel services to get to the place we are researching. For each destination, ten recommended eating, shopping and entertainment spots are mentioned, and the company plans to further increase the number. One can then book hotels, flights and pan-India trains through the site.
With such partners as Yahoo, Flickr and Lonely Planet a lot can be desired from the content on the details of destinations. According to reports three staff members spent four months getting the Small World section ready. Hrush Bhatt, Founder and Director, Cleartrip said, “Traditionally when you visit any travel site, they are largely limited to 2,000 to 3,000 destinations, we did not think that was enough, so we have put in 3.2 million destinations. Therefore on our site you can search for London Eye, Eiffel Tower and Disneyworld.”hospitality biz
Cleartrip seems to have achieved its aim in listing the destinations but information is not complete on all the sites. Many destinations do not yet have great pictures or in some cases no pictures at all as would be expected from a collaboration with Flickr. Also some far flung destinations such as Alaska do not have complete information on sight seeing, shopping and entertainment options. These loopholes should be removed soon hopefully.
The user interface is comprehensive and easy to follow. The site provides a lot of options for booking flights with a comprehensive list of cheap fares. The tool for selecting hotels is also very well built with options to specify minimum hotel ratings required by the user. A large list of hotels and succinct information on them is also available.
All in all the concept of integrating searching with booking is unique and will be appreciated by most users. Moreover the quality of information on destinations is also comprehensive for most destinations due to collaborations with reputed partners such as Lonely Planet, especially Indian destinations, even though this information may not be complete for all destinations yet. A lot can be expected from this web service which has set out to ‘truly make the world a smaller place’.
Check out the Cleartrip Small world here: http://www.cleartrip.com/smallworld
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