New Delhi, November 03, 2014 – Vistara announced the names of its strategic partners who have been contributing in brand building and image management of the new airline. The partners have been handpicked owing to their keen understanding and strong repute of building brands on a local and global scale. Vistara has these partners onboard and involved in the journey of the brand for some time now. They will continue to extend all support required for Vistara’s 360 degree branding and customer engagement program.
Vistara’s name, brand strategy and identity, has been developed by India’s premier brand consulting and design company Brand Union Ray+Keshavan. The core values, which form the framework of brand Vistara, include excellence that surpasses customer expectations, thoughtfulness that demonstrates empathy and understanding, trust that upholds integrity, fairness and transparency, innovation to deliver operational excellence and cost leadership, and teamwork by building collaboration and diversity.
Ogilvy & Mather Advertising, reputed for its understanding of local and global cultures and customer mindsets, has been mandated with the task of building strategy and executing integrated communication solutions including digital and social media, towards building a strong Vistara brand. IPAN Hill+Knowlton Strategies, a leading public affairs and public relations firm, is the Public Relations advisor and communication partner.
An integral part of the airline and synonymous with what the brand stands for; the cabin crew uniforms have been designed by India’s eminent designer duo Abraham & Thakore. They drew inspiration from the heritage and legacy of both the Tata Group and SIA and have incorporated sophistication, elegance and practicality into the uniform design.
Global Communications Consultancy Maxus, the fastest growing global agency network of local media agencies along with Neo@Ogilvy, will provide insights into the media planning and buying processes, digital planning and execution.
MaXposure Media Group, one of the leading in-flight magazine publishers in India, will publish the in-flight magazine for Vistara. A travel and lifestyle magazine targeting fliers across diverse age groups, the Vistara magazine will cover travel, culture and heritage, fashion, sports, arts and crafts, festivals, health and events.
Talking about the partners on board, Mr. Phee Teik Yeoh, CEO, Vistara, said, “Our brand building partners play an immensely significant role in integrating our core values in their creative approach. I can proudly say that we have found the right partners who believe in our brand and its value proposition and will help us deliver seamless service experience to our customers. It was critical for us to choose the right teams – both in terms of sector expertise as well as creative foresight – for us to work collaboratively and deliver our brand promise".
TATA SIA Airlines Limited, known by the brand name Vistara, is a joint venture between Tata Sons Limited and Singapore Airlines Limited (SIA) with Tata Sons holding the majority stake of 51% in the company and SIA holding the remaining 49%. Vistara brings together Tata’s and SIA’s legendary hospitality and renowned service excellence to launch a full service carrier in India aimed at creating memorable flying experiences for its customers. Obsessed with quality, the company aims to set new standards in the aviation industry in India, with international best practices and state-of-the-art technology in the Indian air transport sector.
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